Zillow Group Consumer Housing Trends Report 2018

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Zillow Group houses a portfolio of the largest and most vibrant real estate and home-related brands on the web and mobile. The company’s brands focus on all stages of the home lifecycle: renting, buying, selling, financing and home improvement. Zillow Group is committed to empowering consumers with unparalleled data, inspiration and knowledge around homes, and connecting them with the right local professionals to help. 

In addition, Zillow Group develops a comprehensive suite of marketing software and technology solutions to help real estate, rental and mortgage professionals maximize business opportunities and connect with millions of consumers.

Zillow Group continues to innovate on behalf of both the consumer and real estate professional to meet the ‘click-and-make-magic-happen’ era within our economy and in real estate. And, as the U.S. housing market continues to return value to most homeowners and grow small fortunes for others in the decade after the 2008 bust, signs point to a slowing in some of the nation’s largest markets.

Millions of households — home buyers, sellers, renters and homeowners — across the United States are asking each day what that shift means. The answers show in the decisions they make and reflect reality and dreams, circumstance and intuition. Sometimes they defy market trends and logic.

The Zillow Group Consumer Housing Trends Report 2018 offers insight into those behaviors, aspirations and decisions, shining a light for consumers and industry experts on the who, what, where, when, how and why of home in America.

Download the free report